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Promoting California   Mastitis Testing Kits

A way to promote the California Mastitis Testing kits in Nepal is through the veterinarians and the agricultural cooperatives in the local communities. Giving the kits to the Nepal Veterinary Association, they could start by handing out a couple of the test to veterinarians in all the regions of Nepal, but mainly the hill and mountain regions (since they are more dependent on livestock). If the farmers have a problem with one of their bovine and calls the veterinarian, the vet could tell them about the product if they believe the bovine has some form of mastitis. If there is a possibility that the farmer wants to get the product, the veterinarian could inform the farmers how to use the CMT kits. Some farmers would not be easily convinced to buy this product. 

Since some farmers cannot afford veterinarians to come check on their animals, sometimes the agricultural cooperatives help by getting resources the farmers might possibly need. The agricultural cooperatives are to help the people agricultural societies create plentiful food production and be able to use this food production for household income (With Agriculture, 2013). The cooperatives want the Nepalese farmers to be successful in their businesses so they normally will do house calls at a lower rate than a house call from a veterinarian (Humanitarian News and Analysis, 2013). This could more persuade farmers to buy the CMT kits since it is a cheaper to talk to someone about the product, meaning less money to use from their income if they were to make a purchase. A second way to promote this product would be to give the farmers the idea of sharing a kit between a few farms in the community, this would be a cheaper option and could get the word out quicker between farmers within the society. To make a good profit from this product, many people would have to buy the kits. One problem would be that the kits can last a very long time (can be used 350 time per kit (Drugs.com, 2015)). So if more farmers shared the product, and they did regular testing every month, the quicker the product is used meaning there would be more a demand for the product. The next steps would be to figure out if sending more kits would be good or just reagent solution. Also after getting this product on the market, a way to help the farmers get a treatment plan for their bovine. Once they have both the kits and the treatment, they can fully watch and prevent the spread of mastitis between herds.

Palmer, N. [Photographer]. (2012). Field work. [Photograph]. Retrieved from https://www.flickr.com/photos/ciat/7350705446/in/album-72157630078699974/

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